RSWM-LNJ Knits Drove Conversations and Excellence at IFF 2026
Driving conversations and recognizing excellence at IFF 2026.
It was an action-packed agenda for LNJ Knits at the India Fashion Forum in Bengaluru!
The Business Head & Chief Executive, Mr. Arvind Maurya, presented the "Most Valued Partner" award, celebrating the outstanding contributions and strong partnerships that drive our industry forward.
It was a defining moment as Mr. Maurya took the stage to drive one of the event's most critical conversations: "When the fabric becomes the brand."
For decades, category brands, whether cotton, sustainable blends, or performance textiles, lived in the background. Not anymore.
In an electrifying panel discussion, Mr. Maurya joined fellow industry experts to dissect a major paradigm shift. The consensus was clear: Today’s conscious consumer demands to know what is inside their clothes.
The discussions explored how Sustainability, Traceability, and relentless Innovation are the keys to:
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Unlocking superior value for brands.
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Moving from a commodity to a distinct identity.
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Creating a narrative that resonates with the mass audience.
Co-panelists included: Dr. Binay Kumar Choudhury, Regional Technical Lead-APAC, Control Union India; Jai Prakash Dhamu, Head of Sustainability, USHA YARNS LTD; Rishi Agarwal, Head of Retail, NeoStretch; and our moderator Shalendra Vasudeva, CMO, Indorama Corporation.